Some manufacturers set a MAP (Minimum Advertised Price), restricting dealers from openly advertising their products below a set price.  To comply with their guidelines, an "add-to-cart" or "click-for-price" is required.   Our developer came up with a "click-for-price" which is much simpler than adding products to your cart to see the price.    As with all of the items we sell, should you find a better deal, simply let us know by opening a new ticket at https://support.armorally.com/new and we'll do our best to match or beat the price.